Writing

Writing on property, capital, and how the industry actually works.

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  1. 01

    Property Education Should Make You Harder To Sell To

    The test is not whether property education sounds intelligent. It is whether it makes you more capable of rejecting what gets sold to you next.

  2. 02

    The Most Dangerous Sales Tool Is a True Fact

    A persuasive sales pitch does not need a single false fact. It just needs to be selective about which true ones receive attention.

  3. 03

    Paying a Fee Does Not Make Someone Your Adviser

    A fee can change the appearance without changing the incentive.